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Machinima competes for the best talent.


Machinima Office Tour
- The Hollywood headquarters of YouTube gaming giant Machinima looks like a really fun place to work

Warner Bros. And Other Firms Invest In Machinima - Warner Bros. along with other entities, invest $24 million to boost Machinima’s future growth

DC Comics And Machinima Are Making 3 New Online Shows
 - Expanding into
digital media is the next great frontier for entertainment franchises of all shapes
and sizes. DC Entertainment is doing that very thing with one of the biggest and
best known digital media companies currently on the scene: Machinima

Advanced Google DFP Analyst and Implementation Specialist

Department: Operations
Location: Burbank, CA


Seeking a consultant with advanced DFP business/data content knowledge and hands-on revenue stream processing experience supporting multiple campaigns, product types, etc. Work includes revenue share calculations for U.S. and international clients based on current foreign exchange rates. Need full lifecycle expertise including hands-on sw development is a strong plus. Must have excellent collaboration and communications skills (verbal and written), and a strong history working closely with financial analysts and database developers.



  • 4+ years Doubleclick for Publisher (DFP), focusing on hands-on data analysis, reporting configuration, and full lifecycle implementations with a strong focus on monetization.
  • 6+ years advertising experience including 4+ years ad operations with reporting specialization on revenue payout.
  • Experience working closely with financial/accounting professionals and IT data integration developers (for ETL processing).
  • Strong Plus: 2+ years YouTube (ideally with YouTube Certification) – strong focus on data integration.
  • Strong Plus: 2+ years Salesforce -- strong focus on data integration with other tools/databases. Focus on campaigns, products, etc.
  • Strong Plus: Hands-on sw development skill, e.g. w/ SQL, Ruby, Python, and an ETL tool such as SSIS or Pentaho Data Integration (PDI aka Kettle).
  • Familiarity with Excel and other Microsoft Office tools + ideally at least one reporting or BI analysis tool.

Project Description:


This is a high exposure, full lifecycle project where DFP is a major revenue based data source used in a payment processing and analytics pipeline. There is some Salesforce integration and miscellaneous side work as well – although that may be optional for this position. The main project involves using DFP data to pay Youtube video content partners their ad revenue share. We have an existing, custom (in-house) "ETL" pipeline which feeds DFP data into a database. Based on customizable Sales Fee and contractual parameters, various calculations are performed prior to sending data to a statement generator. We are augmenting the ETL pipeline which involves multiple technical components in SQL, PostgreSQL stored functions and views, Ruby, Python, and Pentaho PDI. Phase 1 (recently completed) focused on the core payment pipeline. Subsequent phases will add more automation to the pipeline, increase configurability based on data from SalesForce, and facilitate additional analytics.


Additional potential work is multi-faceted. For example, one requirement is to leverage DFP to improve targeted marketing down the Youtube channel level, based on a variety of demographics and other viewer attributes, etc. Another example is to determine which of nearly 100 DFP reports is actually used in our company – and migrate them to our central DFP account.

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